Colors play a crucial role in Chinese culture, carrying deep symbolic meanings that influence various aspects of life, from celebrations and traditions to art and daily practices. Understanding these meanings can offer a deeper appreciation of Chinese customs and guide the appropriate use of colors in different contexts.
This article explores lucky and unlucky colors, the meanings of other top colors in Chinese culture, and the occasions when attention to color usage is essential.
Table of Content:
- Lucky Colors
- Unlucky Colors
- Other Top Colors’ Meaning in Chinese Culture
- The Occasions of Color Usage to Pay Attention
- The Influence of Feng Shui
1. Lucky Colors
Red: The Color of Prosperity and Joy
Red is the most celebrated and auspicious color in Chinese culture, symbolizing good fortune, joy, and prosperity. It is extensively used in major celebrations and important events:
- Lunar New Year: Homes and public spaces are adorned with red decorations such as lanterns, couplets, and paper cutouts to ward off evil spirits and bring good luck.
- Weddings: Brides traditionally wear red dresses, and wedding decorations are predominantly red to ensure a joyful and prosperous marriage.
- Festivals and Ceremonies: Red is a staple color in various traditional festivals, symbolizing vitality and auspiciousness.
Yellow: The Color of Royalty and Power
Yellow holds a special place in Chinese culture, historically associated with the emperor and the imperial family. It symbolizes power, royalty, and prosperity:
- Imperial Symbolism: In ancient China, yellow was reserved for the emperor, representing the highest power and authority.
- Modern Use: Today, yellow retains its association with wealth and is used in decorations during significant celebrations and events.
Green: The Color of Health and Harmony
Green represents health, harmony, and tranquility, associated with nature, renewal, and growth:
- Healing and Balance: In Chinese medicine and Feng Shui, green is believed to have healing properties and promote a balanced, calm environment.
- Symbol of Renewal: Green symbolizes spring and new beginnings, reflecting growth and vitality.
2. Unlucky Colors
White: The Color of Mourning and Death
In Chinese culture, white is traditionally associated with mourning and death, in stark contrast to its connotation of purity in many Western cultures:
- Funeral Attire: White is worn at funerals and during mourning periods, symbolizing the transition from life to death.
- Inauspicious for Celebrations: Due to its association with death, white is considered unlucky for joyous occasions like weddings and New Year celebrations.
Black: The Color of Misfortune and Evil
Black symbolizes misfortune, evil, and bad luck in Chinese culture. It is traditionally avoided during celebrations and significant life events:
- Negative Connotations: Black is believed to attract negative energy and is often associated with death and mourning.
- Modern Use: Despite its traditional associations, black is gaining acceptance in modern Chinese society, especially in fashion, where it is seen as elegant and sophisticated.
3. Other Top Colors’ Meaning in Chinese Culture
Gold: The Color of Wealth and Prestige
Gold is associated with wealth, prosperity, and prestige. It is often used to symbolize richness and high status:
- Festive Use: Gold is frequently paired with red during celebrations such as Lunar New Year to amplify the sense of prosperity.
- Business and Branding: Gold is used in logos and marketing materials to signify success and attract fortune.
Blue: The Color of Immortality and Calm
Blue represents immortality, calm, and tranquility, though it is less prominent in traditional celebrations compared to other colors:
- Cultural Significance: In some regions, blue symbolizes healing and trust.
- Art and Porcelain: Blue is a key color in traditional Chinese art and porcelain, often symbolizing the sky and immortality.
Purple: The Color of Divinity and Nobility
Purple symbolizes divinity, nobility, and luxury, often associated with spiritual awareness and high status:
- Historical Use: Historically, purple was used by nobility and was considered a rare and prestigious color.
- Modern Associations: Today, purple continues to symbolize wealth and sophistication, often used in fashion and interior design.
Orange: The Color of Happiness and Success
Orange represents happiness, success, and good health, and it is associated with positive energy and enthusiasm:
- Festive Decorations: Orange is used in decorations to symbolize wealth and happiness, particularly during harvest festivals.
- Symbol of Change: Orange also signifies change and adaptability, reflecting the vibrant energy of life.
4. The Occasions of Color Usage to Pay Attention
Weddings
- Lucky Colors: Red is the primary color for weddings, symbolizing happiness and prosperity. Brides traditionally wear red dresses, and decorations are often red.
- Unlucky Colors: White and black are considered inauspicious for weddings. White symbolizes mourning and death, while black is associated with misfortune and evil.
Funerals
- Lucky Colors: White is the color of mourning and respect, worn by family and attendees at Chinese funerals.
- Unlucky Colors: Red should be avoided as it symbolizes happiness and is inappropriate for mourning.
Lunar New Year
- Lucky Colors: Red is widely used to ward off evil spirits and bring good fortune. Homes are decorated with red lanterns, couplets, and paper cutouts.
- Unlucky Colors: Black and white are avoided as they are considered unlucky and could bring bad fortune for the coming year.
Birthdays
- Lucky Colors: Red and gold are commonly used for decorations and gift wrappings, symbolizing happiness, longevity, and prosperity.
- Unlucky Colors: White and black should be avoided due to their negative connotations.
Business and Official Events
- Lucky Colors: Red and yellow are favored for business openings, official ceremonies, and other significant events. Red attracts good fortune and success, while yellow symbolizes wealth and power.
- Unlucky Colors: Black is generally avoided for decorations and promotional materials for new ventures due to its association with bad luck.
Housewarming Parties
- Lucky Colors: Red and green are commonly used. Red symbolizes good fortune, and green represents growth and harmony.
- Unlucky Colors: White and black should be avoided to ensure positive energy in the new home.
Traditional Festivals
- Lucky Colors: Different festivals have specific colors. For example, green is prominent during the Dragon Boat Festival, symbolizing health and renewal. Red remains dominant in most festivals.
- Unlucky Colors: Similar to other occasions, black and white are generally avoided during festive celebrations.
5. The Influence of Feng Shui
The principles of Feng Shui, an ancient Chinese practice that harmonizes individuals with their environment, also play a significant role in the perception of colors. According to Feng Shui, colors can influence the flow of energy (qi) and are used strategically to enhance the positive and mitigate the negative.
For instance, red is often used in the south part of a home to attract fame and recognition, while green is used in the east to promote health and family harmony.



